![]() Ibanez’s excellent reproductions of Gibson’s rare late-Fifties korina Flying V and Explorer models, which Ibanez named the Rocket Roll Sr. Ibanez gained significant momentum by 1975. New original models also started to appear as Ibanez set its sights on establishing its own identity. and Destroyer grabbed the attention of many guitarists, including an up-and-coming guitarist named Eddie Van Halen Over the next few years, Ibanez continued to offer predominantly copies, but the models shifted toward reproductions of more desirable vintage models instead of mirror images of current production instruments. Jeff Hasselberger, who started as an advertising consultant before becoming a full–time employee, and Hoshino executive Roy Miyahara were huge rock music fans, and their streetwise perspectives helped Hoshino develop guitars that were more in sync with current trends. When Elger and Hoshino joined forces in 1972, the Ibanez guitar catalog resembled a “greatest hits” collection of America’s most popular acoustic and electric guitars.Ĭovet’s Yvette Young in 2020 with her signature YY10 (Image credit: Future) 2: The new originals The most logical candidate was the Elger Company, owned by Harry Rosenbloom, who had a retail store that sold Hoshino products and who also was an importer, distributor and manufacturer.įurther sweetening the deal was Elger’s strategic location in Bensalem, Pennsylvania, about 20 miles north of Philadelphia and close to several major highways that provided quick and easy access to major shipping ports, including Philadelphia, Baltimore, Newark and New York. ![]() Yoshihiro Hoshino decided to make the highly controversial move of dealing with just one agent in the U.S. Instead, distribution was handled by several dozen different regional distributors, each with its own separate practices and procedures. was one of the most lucrative markets for Ibanez guitars, but it was difficult and confusing to conduct business there due to a lack of centralized distribution. ![]() ![]() In 1972, the Ibanez guitar catalog resembled a “greatest hits” collection of America’s most popular acoustic and electric guitars As Hoshino’s business grew, the company became one of Japan’s biggest exporters of musical instruments, particularly during the mid Sixties when Beatlemania led to a significant boom in guitar sales. ![]()
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